Tag: <span>brand crisis</span>
Converse Halts Marketing After KKK Imagery Backlash
After a Chuck 70 X campaign with Aespa's Karina evoked KKK imagery, Converse paused marketing. Here's what the misstep teaches brand teams…
The Psychology Behind Converse’s Ad Backlash
A single Instagram image triggered a brand crisis for Converse. Here's the cognitive blind spot that lets offensive imagery sail through review.