Tag: <span>brand consistency</span>
81% of CMOs say AI makes brand preference matter more
IKEA's CMO says LLMs should distribute a brand, not create it. New CMO survey shows 81% expect AI agents to make brand…
Blue Star’s Two-Thirds Small-Town Sales Upend Rural Marketing
Rural India is no longer one price-sensitive market. A 2026 summit showed premium aspiration in small towns, led by Blue Star's two-thirds…