Tag: <span>brand collaborations</span>
Burger King India rides Avengers: Doomsday hype with Rs 99 menu
Burger King India has launched a limited-edition Avengers: Doomsday menu with themed burgers, merch and a Rs 99 entry point. What fandom…
Why Madewell’s NYPL Book Girl tee sold out in 20 minutes
When reading becomes niche, bookish merch turns into identity. Madewell's NYPL Book Girl tee sold out in 20 minutes—here's the psychology.
How Cinema Took Armani from $135M to $400M+
A 1987 gangster wardrobe was more than styling. From Armani to Hershey to Ray-Ban, cinema placements show how borrowed identity turns into…