Tag: <span>borrowed equity</span>
YES BANK’s Team India push and the art of borrowed equity
YES BANK extends its IOA partnership to four 2026 events and launches a seven-language, 25-plus-channel Team India campaign. Here's the brand logic.
Yes Bank Turns Team India Pride Into Brand Equity
Yes Bank's Asian Games 2026 campaign shows how borrowed equity and national pride can give a bank a share of Team India's…