Tag: <span>behavioural marketing</span>
Jio Story: The Collective Memory Behind a First Video Call
Why does 'my first video call home' feel like a shared Indian memory? The psychology of collective nostalgia, and how brands build…
Jio Story: When Free Reset the Data Reference Point
The 2016 Jio launch didn't just cut data prices; it reset India's reference point. A look at the zero-price playbook and what…
Miraggio markets the pre-festive mental checkout
The bag brand's LinkedIn-first 'Off The Clock' campaign borrows the Out of Office cue to market the moment people mentally leave work.
Jio Story: 524M+ Customers, Three Quiet Utilities
Three ordinary moments—UPI at a chai stall, a video-call study group, maps on a family trip—show how utility becomes a daily habit.
Jio Story: The Psychology of Five Everyday Data Lives
Five familiar figures—the data saver, midnight binger, kirana owner, first creator and Dadi on her first call—show how data quietly became a…
Jio Story: The Welcome Offer’s Reference Price Reset
The 2016 Welcome Offer reset what India expected from data. Free didn't just cut price; it created a new mental baseline for…
SEBI bets on understanding to win over non-investors
SEBI's 'Samajh Se Investing Simple' campaign uses trust, simplicity and verification cues to move non-investors from fear to action.
HSBC’s #StayDiSIPlined campaign sells consistency, not returns
HSBC Mutual Fund's new #StayDiSIPlined campaign uses a simple behavioural gap—disciplined in daily life, impulsive in markets—to sell SIP consistency to 25-45-year-olds.
What Reuters’ Dynamic Paywall Teaches About When People Pay
Reuters adjusts its paywall in real time to news-cycle demand and user behaviour. Here’s why that boosts subscriptions without killing ad revenue.