Tag: <span>beauty marketing</span>
India Is L’Oréal’s Pressure Test for Global Beauty
L’Oréal SAPMENA president Vismay Sharma says India’s demanding consumers are its global beauty lab—where science, accessibility and authenticity win.
Why Beauty Brands See No Ceiling in Sports Marketing
Beauty is moving from wellness's shadow in sports, with athletes becoming collaborators and fans hungry for off-court identity. Here is the psychology.
Why Indian Shoppers Are Choosing Homegrown Beauty Brands
Affordability is only part of the story. Local relevance, social proof and lower trial risk are reshaping India's beauty basket.