Tag: <span>beauty marketing</span>
Swiss Beauty’s We Got You is a wedding-floor makeup test
Swiss Beauty’s festive film turns Taapsee Pannu’s wedding-floor energy into a promise: stop worrying about your makeup, the brand’s got it.
Why Ulta’s Holiday Ad with Selena Gomez and Tate McRae Works
Ulta Beauty's holiday ad pairs Selena Gomez and Tate McRae with Mrs. Claus, and both stars are selling products they founded.
OLAY rewrites ageing, one search result at a time
OLAY's Rewrite the Signs of Ageing uses AI search results and survey data to reframe ageing as confidence, wisdom and earned strength.
L’Oréal’s 20% SAPMENA growth powers its India quick-commerce bet
SAPMENA grew 20% in Q3, and L'Oréal is leaning on quick commerce and local content to keep India's beauty momentum going.
Beauty’s next $2B market is the Ozempic face
Galderma, Natura and L'Oreal are testing products for facial sagging as GLP-1 drugs boom. Here's why the $2B Ozempic face market matters.
Maybelline’s 5 Mithai Shades Are a Festive Branding Lesson
Maybelline turned five mithai into lipstick shades. Here's why familiar food names work harder than abstract ones for festive India.
Half of Gen Z beauty buyers now live outside metros
Myntra report: half of Gen Z beauty buyers are in Tier 2 and 3 cities, with K-beauty up 200% and minis driving…
K-beauty up 200%, men’s skincare 78%: Myntra’s Gen Z shift
Myntra's Gen Z report shows K-beauty demand up 200%, men's skincare orders up 78%, and a prevention-first shift in how India buys…
Revlon’s comeback play: 87 years of history as a launchpad
Revlon is rebuilding by treating 87 years of history as a launchpad. Here is what its Advertising Week 2026 update teaches brand…
MAC India’s festive gold drop taps occasion psychology
M·A·C Cosmetics India launches 'Party in M·A·C' with seven gold-packaged products and five kits. Here's why the occasion-led structure matters.
India Is L’Oréal’s Pressure Test for Global Beauty
L’Oréal SAPMENA president Vismay Sharma says India’s demanding consumers are its global beauty lab—where science, accessibility and authenticity win.
Why Beauty Brands See No Ceiling in Sports Marketing
Beauty is moving from wellness's shadow in sports, with athletes becoming collaborators and fans hungry for off-court identity. Here is the psychology.