Tag: <span>B2B branding</span>
Rungta TMT’s 5th celebrity ad turns stars into pitch parody
Rungta TMT's fifth celebrity film has SRK, Alia and Ranbir playing themselves, pitching filmi ad ideas while spoofing steel ad clichés.
What Turion Space’s rebrand teaches about proof and vision
Turion Space outgrew its debris-removal identity and built a brand that carries both current proof and a hundred-year vision.
When a Business Outgrows Its Brand: The Vantora Rebrand Lesson
UP.Labs became Vantora because the company had outgrown its old name. Here is what the rebrand reveals about making value easier to…
BKT’s brand playbook: B2B credibility before B2C advertising
How BKT used manufacturing scale, sports naming rights, and a 2026 consumer launch to turn origin skepticism into brand equity.
Why B2B Buyers Are Just As Emotional As Shoppers
An auto industry brand chief argues component makers should borrow FMCG's loyalty playbook. The psychology behind why procurement decisions are pre-decided.