Tag: <span>audience segmentation</span>
870M Indians Access Indic Content—Make Regional Strategic
Why reach without relevance fails in India's multilingual market, and why regional creators must join strategy before the national creative is locked.
Alliant’s PurchaseCore turns billions of buys into targeting
Alliant's PurchaseCore uses billions of real transactions to predict who will buy next, by category, brand affinity and in-market signals.
CNN bets on the 1% of super users behind 81% of revenue
CNN is taking All Access to the U.K. and Canada, betting on a tiny group of super users that can drive up…