Tag: <span>attention metrics</span>
81% of Indian marketers still plan for reach, not attention
A new report finds Indian media planning still prioritises reach over attention: 81% rank reach in their top three metrics, only 17%…
Heineken sees 8% awareness lift from just 2.2 seconds of attention
Heineken paired brand-lift surveys with attention time and found 2.2 seconds of attention lifted unaided awareness 8%. Here's why that matters for…