Tag: <span>AI adoption</span>
Rural Gen Z buys across 19.1 categories a month
WPP Media-Kantar's Rural Barometer 2026 shows rural Gen Z buying across 19.1 categories, using AI more, and following creators. What should marketers…
Rural Gen Z buys 19.1 categories monthly, outpaces older India
WPP-Kantar's Rural Barometer 2026 shows rural Gen Z buys 19.1 categories monthly, leads AI adoption at 60.4%, and women close the online…
Jio Story: AI Everywhere Feels Possible at the Kitchen Counter
The future stops feeling foreign when it speaks your kitchen’s language. How everyday cues turn 5G, cloud and AI into something ordinary.
Jio Story: The Dal Question That Makes AI Feel Like Home
When Mummy asks an AI for a dal recipe, Jio's 5G, cloud and AI priorities stop sounding like infrastructure and start feeling…
Jio Story: The Dal Recipe Test for Everyday AI
Jio's 5G, cloud and AI story is really about ordinary habits. The future looks like Mummy asking for a dal recipe and…
Trust, memory shortcuts and shifting milestones
Ipsos's October update suggests brand recognition runs on memory shortcuts, AI adoption runs on trust, and life milestones are moving more than…
Trust, not tech, is the real AI adoption barrier
New Ipsos data across 23 markets shows emotional connection, not AI capability, drives customer adoption. Trust is the real barrier.