Tag: <span>ad tech</span>
Safari tracking block cuts publisher eCPMs 10.5%
Apple's latest Safari tracking block is already trimming publisher eCPMs by 10.5%. Here's why the real hit may still be ahead —…
What media orchestration really means for brand storytelling
CMI Media Group's Ad Astra says ads work best as chapters in one story. Here's how sequence-based media planning makes fragmented channels…
Ad Tech’s Trust Problem: What the Amazon FTC Case Teaches
Amazon's auction charges, Google's escape from a breakup and The Trade Desk's 15% cut all point to one thing: the psychology of…