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Social Panga gives 12 rejected ideas a second life
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Social Panga turns 12 rejected ideas into a second-chance marketplace

Social Panga's 12th anniversary platform gives shelved ideas a second life—and reframes creative rejection for marketers.

Marketing Psychology 2 min read
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Social Panga turns 12 rejected ideas into a second-chance marketplace Britannia and Havmor turn a viral trend into a co-branded drop Madhuri Dixit Is the New Face of Madhusudan Frozen Vedanta turns sustainability into a daily employee habit Pride of Cows uses Athiya Shetty to sell slowness, not celebrity Pride of Cows uses Athiya Shetty to sell calm, not endorsements KidsCan’s Reflections: the psychology of selling absence Shaya by CaratLane’s Shreya Ghoshal Bet on Identity Social Panga turns 12 rejected ideas into a second-chance marketplace Britannia and Havmor turn a viral trend into a co-branded drop Madhuri Dixit Is the New Face of Madhusudan Frozen Vedanta turns sustainability into a daily employee habit Pride of Cows uses Athiya Shetty to sell slowness, not celebrity Pride of Cows uses Athiya Shetty to sell calm, not endorsements KidsCan’s Reflections: the psychology of selling absence Shaya by CaratLane’s Shreya Ghoshal Bet on Identity
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Anchoring Bandwagon Choice architecture Colour psychology Decoy effect FOMO Habit formation
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Marketing Psychology Social Panga turns 12 rejected ideas into a second-chance marketplace 5 hours Branding Britannia and Havmor turn a viral trend into a co-branded drop 4 hours Branding Madhuri Dixit Is the New Face of Madhusudan Frozen 3 hours Marketing Psychology Vedanta turns sustainability into a daily employee habit 2 hours Branding Pride of Cows uses Athiya Shetty to sell slowness, not celebrity 1 hour
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