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Britannia and Havmor turn a viral trend into a co-branded drop
This week's mindread

Britannia and Havmor turn a viral trend into a co-branded drop

The limited-period Croissant Blockbuster turns a social media food pairing into a co-branding play across parlours and quick commerce.

Branding 2 min read
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Britannia and Havmor turn a viral trend into a co-branded drop Madhuri Dixit Is the New Face of Madhusudan Frozen Vedanta turns sustainability into a daily employee habit Pride of Cows uses Athiya Shetty to sell slowness, not celebrity Pride of Cows uses Athiya Shetty to sell calm, not endorsements KidsCan’s Reflections: the psychology of selling absence Shaya by CaratLane’s Shreya Ghoshal Bet on Identity The good-enough-go culture is hurting premium brands Britannia and Havmor turn a viral trend into a co-branded drop Madhuri Dixit Is the New Face of Madhusudan Frozen Vedanta turns sustainability into a daily employee habit Pride of Cows uses Athiya Shetty to sell slowness, not celebrity Pride of Cows uses Athiya Shetty to sell calm, not endorsements KidsCan’s Reflections: the psychology of selling absence Shaya by CaratLane’s Shreya Ghoshal Bet on Identity The good-enough-go culture is hurting premium brands
Psychology lab

Why does the same trick keep working on smart people?

Anchoring Bandwagon Choice architecture Colour psychology Decoy effect FOMO Habit formation
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Branding Britannia and Havmor turn a viral trend into a co-branded drop 5 hours Branding Madhuri Dixit Is the New Face of Madhusudan Frozen 4 hours Marketing Psychology Vedanta turns sustainability into a daily employee habit 3 hours Branding Pride of Cows uses Athiya Shetty to sell slowness, not celebrity 2 hours Branding Pride of Cows uses Athiya Shetty to sell calm, not endorsements 1 hour
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Popular Funny Emotional AI IPL Celebrity OOH Gen Z Luxury Moment marketing