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Jasmine, Gifting and the Psychology of Diwali
This week's mindread

The Body Shop India Turns Jasmine Into a Diwali Ritual

The Body Shop India’s Diwali campaign turns jasmine into a sensory anchor for self-care and gifting. Here’s what brand managers can learn.

Consumer Behaviour 2 min read
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The Body Shop India Turns Jasmine Into a Diwali Ritual Flipkart’s Gen Z CAPTCHA Turns Slang Into an Exclusive Offer JioStar festive playbook: India’s 46% bigger shopping basket ixigo’s TARA ad turns holiday crowd-following into sheep Hire for intent: how Epic Content makes brands sound human A Brand Is Character at Scale: What a Zen Monk Teaches Marketers Why Personalized Newsletters Rarely Pay Off Alone Why AI Personalisation Still Needs a Human Touch in Insurance The Body Shop India Turns Jasmine Into a Diwali Ritual Flipkart’s Gen Z CAPTCHA Turns Slang Into an Exclusive Offer JioStar festive playbook: India’s 46% bigger shopping basket ixigo’s TARA ad turns holiday crowd-following into sheep Hire for intent: how Epic Content makes brands sound human A Brand Is Character at Scale: What a Zen Monk Teaches Marketers Why Personalized Newsletters Rarely Pay Off Alone Why AI Personalisation Still Needs a Human Touch in Insurance
Psychology lab

Why does the same trick keep working on smart people?

Anchoring Bandwagon Choice architecture Colour psychology Decoy effect FOMO Habit formation
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Consumer Behaviour The Body Shop India Turns Jasmine Into a Diwali Ritual 5 hours Marketing Psychology Flipkart’s Gen Z CAPTCHA Turns Slang Into an Exclusive Offer 5 hours Consumer Behaviour JioStar festive playbook: India’s 46% bigger shopping basket 4 hours Consumer Behaviour ixigo’s TARA ad turns holiday crowd-following into sheep 3 hours Branding Hire for intent: how Epic Content makes brands sound human 2 hours
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