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Flipkart’s Gen Z CAPTCHA: Slang as a Gate to Offers
This week's mindread

Flipkart’s Gen Z CAPTCHA Turns Slang Into an Exclusive Offer

Flipkart and McCann India are using Gen Z slang as an access test for Big Billion Days offers. Here is the psychology behind the gate.

Marketing Psychology 3 min read
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Psychology lab

Why does the same trick keep working on smart people?

Anchoring Bandwagon Choice architecture Colour psychology Decoy effect FOMO Habit formation
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Marketing Psychology Flipkart’s Gen Z CAPTCHA Turns Slang Into an Exclusive Offer 5 hours Consumer Behaviour JioStar festive playbook: India’s 46% bigger shopping basket 4 hours Consumer Behaviour ixigo’s TARA ad turns holiday crowd-following into sheep 4 hours Branding Hire for intent: how Epic Content makes brands sound human 3 hours Branding A Brand Is Character at Scale: What a Zen Monk Teaches Marketers 1 hour
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Popular Funny Emotional AI IPL Celebrity OOH Gen Z Luxury Moment marketing