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Why ixigo's sheep ad makes herd behaviour visible
This week's mindread

ixigo’s TARA ad turns holiday crowd-following into sheep

ixigo's new TARA film uses sheep-headed tourists to show how heavily travellers lean on popular choices—and nudges marketers toward preference-led discovery.

Consumer Behaviour 3 min read
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ixigo’s TARA ad turns holiday crowd-following into sheep Hire for intent: how Epic Content makes brands sound human A Brand Is Character at Scale: What a Zen Monk Teaches Marketers Why Personalized Newsletters Rarely Pay Off Alone Why AI Personalisation Still Needs a Human Touch in Insurance Sephora’s TikTok Shop Launch Tests Discovery vs Loyalty Coca-Cola’s Golden World Cup Cans: A Lesson in Fan Ownership Why Brands Are Racing to Sign 15-Year-Old Vaibhav Sooryavanshi ixigo’s TARA ad turns holiday crowd-following into sheep Hire for intent: how Epic Content makes brands sound human A Brand Is Character at Scale: What a Zen Monk Teaches Marketers Why Personalized Newsletters Rarely Pay Off Alone Why AI Personalisation Still Needs a Human Touch in Insurance Sephora’s TikTok Shop Launch Tests Discovery vs Loyalty Coca-Cola’s Golden World Cup Cans: A Lesson in Fan Ownership Why Brands Are Racing to Sign 15-Year-Old Vaibhav Sooryavanshi
Psychology lab

Why does the same trick keep working on smart people?

Anchoring Bandwagon Choice architecture Colour psychology Decoy effect FOMO Habit formation
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Consumer Behaviour ixigo’s TARA ad turns holiday crowd-following into sheep 5 hours Branding Hire for intent: how Epic Content makes brands sound human 4 hours Branding A Brand Is Character at Scale: What a Zen Monk Teaches Marketers 3 hours Consumer Behaviour Why Personalized Newsletters Rarely Pay Off Alone 2 hours Consumer Behaviour Why AI Personalisation Still Needs a Human Touch in Insurance 37 minutes
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Popular Funny Emotional AI IPL Celebrity OOH Gen Z Luxury Moment marketing