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Hire for intent, not the logo wall
This week's mindread

Hire for intent: how Epic Content makes brands sound human

Epic Content founders Prianka and Ajay reflect on ten years of replacing corporate jargon with human stories—and what CMOs should hire for.

Branding 3 min read
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Hire for intent: how Epic Content makes brands sound human A Brand Is Character at Scale: What a Zen Monk Teaches Marketers Why Personalized Newsletters Rarely Pay Off Alone Why AI Personalisation Still Needs a Human Touch in Insurance Sephora’s TikTok Shop Launch Tests Discovery vs Loyalty Coca-Cola’s Golden World Cup Cans: A Lesson in Fan Ownership Why Brands Are Racing to Sign 15-Year-Old Vaibhav Sooryavanshi India’s Premium Wave Is Outgrowing Its Metro Map Hire for intent: how Epic Content makes brands sound human A Brand Is Character at Scale: What a Zen Monk Teaches Marketers Why Personalized Newsletters Rarely Pay Off Alone Why AI Personalisation Still Needs a Human Touch in Insurance Sephora’s TikTok Shop Launch Tests Discovery vs Loyalty Coca-Cola’s Golden World Cup Cans: A Lesson in Fan Ownership Why Brands Are Racing to Sign 15-Year-Old Vaibhav Sooryavanshi India’s Premium Wave Is Outgrowing Its Metro Map
Psychology lab

Why does the same trick keep working on smart people?

Anchoring Bandwagon Choice architecture Colour psychology Decoy effect FOMO Habit formation
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Branding Hire for intent: how Epic Content makes brands sound human 5 hours Branding A Brand Is Character at Scale: What a Zen Monk Teaches Marketers 4 hours Consumer Behaviour Why Personalized Newsletters Rarely Pay Off Alone 3 hours Consumer Behaviour Why AI Personalisation Still Needs a Human Touch in Insurance 2 hours Consumer Behaviour Sephora’s TikTok Shop Launch Tests Discovery vs Loyalty 7 minutes
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