Marketing Mentalist Desk
Trimacare’s 6-Film Push Sells Pregnancy Nutrition by Stage
Trimacare signs Yami Gautam for a six-film campaign that reframes pregnancy nutrition from single pills to trimester-specific combinations.
Pepsi India’s Yeh Dil Maange More: Selling Want, Not Cola
The psychology behind Pepsi India's 'Yeh Dil Maange More'—how a tagline branded youthful desire and turned wanting more into a cultural rallying…
Jio Story: When Local Voices Found Their Own Stage
Village-to-city calls, hostel hotspots, regional creators and festival feeds show why being recognised beats being targeted.
Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty: All Four
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty aren't four markets—they're four moments in one day. Marketers who market to…
Jio Story: One Connection as the Pop Culture Screen
How cricket nights, web-series finales and wedding reels turned one phone into a shared cultural stage—and what that reveals about belonging.
SMOOR rebrands beyond chocolate as gifting drives 25–30% revenue
SMOOR says festive gifting now drives 25–30% of revenue as it rolls out a SMOOR 2.0 rebrand, United by Flavors, to sell…
Jio’s AI Promise, Explained by Mummy’s Dal Recipe
The future of 5G, cloud and AI gets easier to understand when Mummy asks for a dal recipe—and the network quietly disappears.
Royal Canin India plans 3x growth on premium pet food
Royal Canin India aims to triple its business in five years as India's pet food market heads to $1.5 billion. Here's why…
The 10-item rule: why singular focus wins crowded markets
Laura Ries and Dheeraj Gupta explain why singular focus, not more products, builds legendary brands, using a 10-item menu lesson.
Inside the 11-Minute KFC-Hoichoi Durga Pujo Comedy
A short Bengali festive comedy shows how KFC used its limited-edition menu as the plot, not a prop, to earn cultural relevance.
Kirana to Cloud: The Shop Stops Guessing
When the khata moves to the cloud, the kirana stops recording transactions and starts remembering customers. What that changes for the shop…
Jio Story: The Least Photographed Moments of the Data Decade
Data became invisible in the ordinary: UPI at a chai stall, a study-group video call, maps on a family road trip. Here's…