Marketing Mentalist Desk
Why 77.4% of agents advertised below final sale
New 2026 research shows asking prices anchor buyers and agents alike: more bidders often submit lower opening offers, and traffic is not…
Jio Story: 2016 to Now, the Habits That Quietly Swapped
The cyber cafe queue moved into the pocket. Small everyday shifts, from rationed data to unlimited, changed how India lives online.
Westpac NZ gives Kiwis’ money worries a voice
Westpac NZ's Collective Thought turns unspoken money anxiety into a visible, shared presence. Here's the psychology behind the cloud-thought idea.
JioHotstar Shoppable Ads Tap 83% Shopping-Ready Viewers
JioHotstar's new StreamToCart Ads let viewers add Instamart products to cart without pausing playback, shrinking the distance between attention and action.
Finfluencers, trust and a $350B buying question
SEBI's finfluencer warning collides with a $350 billion creator economy. Inside the debate on whether credibility can be monetised without being spent.
60% of Gen Z spend more this festive season, on their own terms
A new consumer report shows Gen Z is spending more this festive season, but self-gifting, wellness and fragmented discovery are rewriting the…
Khajuraho’s Rs 500 Cr Push to Join India’s Golden Triangle
Madhya Pradesh wants to turn Delhi-Agra-Jaipur into a four-stop circuit. Here's the positioning lesson behind the Rs 500 crore Khajuraho bet.
Global confidence falls to 47.3; India tops index at 64.3
Global consumer confidence slipped to 47.3 as the US hit an 11-year low, while India led all markets at 64.3. Here's what…
Chinese Brands Drop Mbappé After Mao Remark Backlash
Two Chinese giants ended their Mbappé deals within a day after a viral Mao joke. It's a masterclass in local sacred values…
Myntra’s festive orders nearly 2X as non-metros surge
Myntra's Big Fashion Festival saw order volumes nearly double, with new non-metro customers up 74% and M-Now orders up 2.6x. Here's what…
From Visibility to Influence: Marketing’s Real Seat at the Table
Gallagher India CMO Ishani Doshi on why marketing is moving from visibility to business influence, and how trust earns brand leaders a…
Jio Story: Why the Festival Call Feels Like Home
Village calls, hostel Wi-Fi co-viewing and regional reels all show the same shift: data is now a tool for belonging, not just…